By Patrick Suh
Face to face interaction is one of the unique qualities of trade shows that continue to demonstrate its value for B2B marketers. Studies show that an average company will spend 31.6% of their entire marketing budget on events such as trade shows. What’s shocking is the fact that exhibitors in... read more →
Patrick Suh Trade Show Planning
By Patrick Suh
With all the companies present at a trade show, it is easy for the displays to blend into one event. You need a fresh and vibrant approach to stand apart from the crowd. One that lures attendees into your booth and keeps them there long enough for you to send... read more →
Patrick Suh Trade Show Planning
By Patrick Suh
Effective trade show displays should create an excellent first impression. According to a study conducted by the Center for Exhibition Industry Research, attendees peruse a display for about 3 to 5 seconds before deciding to either walk by or stop to talk. Tips for Effective Trade Show Displays In... read more →
Patrick Suh Trade Show Planning
By Patrick Suh
A banner is an important tool that not only attracts people to your booth but also communicates your idea to potential clients. A banner is a useful marketing tool as it targets the appropriate audience in a show and makes it easy for people to remember your brand. Here are... read more →
Patrick Suh Trade Show Planning
By Patrick Suh
Picking a nice spot to set up your booth goes a long way to ensure that you get a good number of visitors. In fact, booking a booth with the best exhibition company, increases your chances of networking. However, coming up with the right display object is an essential thing... read more →
Patrick Suh Trade Show Planning
By Kaitlin Reynolds
Majority of our customers usually purchase portable displays because they need a trade show booth, but they want to cut the cost of shipping and labor expenses. However, not all companies go to trade shows, but there is a good chance that your company does do other face-to-face marketing events. read more →
Kaitlin Reynolds Trade Show Basics Trade Show Planning
By Lisa Bertaina
Whether you’re purchasing or renting a trade show booth, there are plenty of ways for inexperienced exhibitors to blow their budgets. Here are a few of the most common ways companies misuse their trade show dollars — and how you can sidestep these pitfalls. read more →
Lisa Bertaina Blog Trade Show Budget Trade Show Planning
By Lisa Bertaina
[vc_row][vc_column width=”1/1″][vc_column_text]Does your exhibit seem outdated? Is your company merging with another company or seeking to rebrand? Or maybe you’ve been renting and are now ready to build. After you devise a budget and a shortlist of exhibit companies, here are five major aspects to include in an RFP: Explicit... read more →
Lisa Bertaina Blog Trade Show Basics Trade Show Planning
By Lisa Bertaina
Exhibiting at trade shows and conventions offers an important opportunity to grow your brand and connect on a personal level with new prospects, while also engaging your current customers. Trade shows also require a significant investment of time, money, and careful planning in order to help you achieve your marketing... read more →
Lisa Bertaina Blog Trade Show Planning
By Lisa Bertaina
According to the American Pet Products Association, U.S. pet industry expenditures totaled more than $60 billion in 2015, and were expected to climb to nearly $63 billion in 2016. As pet industry veterans know, much of that commerce is driven by the many trade shows and conventions that take place... read more →
Lisa Bertaina Blog Trade Show Planning