As is the case in many tasks, the amount of work put into the task or project yields an equivalent output. This is true also for exhibiting at an expo;... read more →
One constant between almost all successful people and their endeavors is organization. With organization as the basis for planning and completing a project, not only are all the components of the... read more →
How many times have you purchased an item – a board game, an unassembled piece of furniture, etc. – and received an instruction manual? Did you tediously read every line... read more →
A few years ago my wife started a purse business. She would sell them on Etsy, but also on local bazaars. She did quite well in a few, so she... read more →
A company decides to exhibit at a trade show in their industry in hopes of making gains. In fact, it can be assumed that most companies dedicate themselves to a... read more →
As a first time exhibitor, entrepreneur Max Boehlke learned a lot. As he found out, attending trade shows can be pricey, but the benefits are countless. For example, says Boehlke, they provide... read more →
Trade shows are limited in time. You only have a few days to show your product and make the biggest impact you can. In order to do this, you have... read more →
At first glance, many prospective exhibitors believe that purchasing their trade show exhibit is superior to renting their exhibit – reasonably so, based off the common stereotype that rentals are... read more →
In a previous post I mentioned the importance of using social media to maximize the impact of your trade show experience before, during, and after the event, and in a... read more →