Australian entrepreneurs Chris Peters and Rob Ward formed Annex Products on the heels of two successful Kickstarter campaigns: the first for an iPhone case doubling as a bottle opener (the Opena); the second for an iPhone mounting system for cyclists and runners (Quad Lock). Just five years later, the company that makes cell phone accessories for active lifestyles has grown from a promising start-up to a global brand.
Earlier this year, the company booked two big trade shows in the U.S.: Outdoor Retailer in Salt Lake City in July and Interbike in Las Vegas in September. “We’re an Australia-based business operating internationally,” says Ben Taylor, International Sales Manager at Annex Products. “These two key, U.S.-based trade events offered us the opportunity to get in front of important retailers and industry contacts.”