Frequently Asked Questions

Some portable booths are designed to easily be set up in minutes by one person without any tools. Other portable booths may require a bit more work, but they are still fairly easy to set up. Any booths that are not portable will require professional hired labor at the trade show event for set up and tear down.

The cost for renting the booth space at a trade show is about $100-$150 per square foot. Once you factor in other expenses such as the cost of your trade show booth, marketing, giveaways, shipping, and material handling fees, you should expect to pay about three times the cost of the booth space.

If you get a portable booth, you can easily ship your booth using any ground shipping service such as UPS or FedEx. If your booth is not portable, you will have to ship via freight. This is a bit more complicated and costly.

Backlit displays are displays with graphics that are illuminated from behind.  These displays are much more visible on the trade show floor.  The backlit displays make your graphics really pop.  These displays look very professional and give your booth the extra pizzazz it needs to set your booth apart.

There are many different types of backlit displays.  If you want a backlit display that is easy to install, choose a portable backlit display that is designed for ease of use.  Many of these displays are designed to have a completely toolless set up.  When searching for a backlit display, look for ones that have a high-quality, lightweight, and toolless design.

An inline booth is surrounded by booths on three sides and can only be approached and viewed from the front.  The back of the inline booth and the two sides of the booth adjoin other booths. 

Attention-grabbing inline booths begin with a large visual component. Large, high-quality graphics, backlit graphics, and other unique features that catch people’s eye go a long way.  Booths that are interactive or feature samples or giveaways also get a lot of attention from trade show attendees.

An island booth is considered an “island” because there are no other booths next to it. Attendees can access the booth from all four sides. Island booths are typically 20’ x 20’ or larger.

Getting an island booth is an excellent idea if you are looking for a way to make your booth more visible and accessible to clients. Island booths do not have any other booths around them so people can approach and view the booths from all sides. This gives them a strong advantage over inline or peninsula booths which are not visible on all sides.

There are toolless, portable island booths. These toolless booths are designed for ease of use and can be set up fairly quickly and easily when compared to other island booths. Many island booths are not portable, and trade shows require hired labor to set up and tear down booths that aren’t portable.

The best island booths take advantage of the fact that they are more visible than other booths because they can be seen from all sides. The booths are designed to accommodate traffic from all sides and use well-planned graphics on all four sides to increase their visibility. They also include a feature such as a tower that makes them even more visible from far away on the trade show floor.

A double deck display immediately adds more square footage to your display–potentially doubling your usable space.  A double decker’s height is also an advantage.  It makes the booth more visible from further away on the trade show floor, and it gives the booth a more impressive appearance.

Many shows require that any booth that is not portable be professionally installed using the laborers that the show provides.  Since double deck displays are not portable, trade show labor must be hired to install the display.  The difficulty of the installation depends on the booth, but installation instructions will accompany all rented or purchased booths of this size.

A 10×10 booth is 10 feet wide, 10 feet deep, and usually 8 feet high.  Check with your specific show to see if there are any height limitations.  Some shows allow you to place hanging banners and other tall items above your booth, but a lot of shows have height restrictions.

The setup for a 10×10 trade show booth depends on the type of booth you have purchased or rented.  A pop up display or portable display often has its own set-up instructions. It can be assembled by anywhere from one person to a few people.  Most shows require that you hire their specific labor companies to set up and tear down any booth that is not portable.  Check with your trade show event rules to be sure.

Booths come in several standard sizes.  The smallest standard-sized booth and the size most commonly found at trade shows is the 10 foot by 10 foot booth.  The 10 foot by 20 foot booth is the next size up.  You can also find 10 foot by 30 foot booths, and 20 foot by 20 foot booths if you want a larger size.

Some 10×20 trade show booths are very easy to set up, and others can be very difficult.  It depends on the type of trade show booth you use.  You can purchase trade show booths that are portable and completely toolless.  These models can be set up quickly and easily–often by one person.  On the other end of the spectrum, there are hardwall custom booths that require tools and need to be set up by an experienced crew.  These booths aren’t portable, however. Most trade shows will require you to hire their labor services if you bring in a booth that’s not portable.

If you are setting it up yourself, you likely purchased or rented a portable 10×20 booth. Most trade shows require you to hire approved labor services to set up non-portable booths.  Set up of trade show booths can vary depending on the type of booth you have.  There are many portable booths that are designed to be completely toolless.  These booths have pieces that are designed to fit together by hand tightened screws, clips, or other methods.  Simply follow the instructions that come with your booth, and you will have your booth set up in no time.

It depends on the type of 20×20 booth that you purchase.  If you purchase a portable, toolless booth, set up is much easier than most booths.  You can probably set it all up by yourself with just one or two helpers.  Most people, however, purchase a larger custom or hardwall 20×20 booth that is not portable.  Those are much more complicated to set up.  Most trade shows will require you to hire approved labor to set up any non-portable booths, however.  So most likely, you won’t have the option to set up your non-portable 20×20 booths yourself.

Unless you purchased a portable 20 x 20 booth, you most likely will not be setting up your own booth.  Many trade shows require you to hire union laborers to set up all booths that aren’t portable.  There are some portable 20×20 booth options available, however.  If you purchased a portable 20×20 booth, be sure to purchase one that is completely toolless.  That will make set-up easier.  Follow the instructions included with your booth and all of the pieces should fit together nicely and be easily fastened to each other.

A good trade show display is one that is eye-catching, and will draw people into your booth. We also believe that a good trade show display is one that is not too heavy or cumbersome to be transported. You do not have to have a display that takes hours to set up, but rather should have displays that can be easily set up in a matter of minutes.

At ExpoMarketing, we want to offer the most customized display to our exhibitors. We allow reverse graphics so that you will have the ability to change your branding message immediately, if so desired.

Having a trade show that is easily portable is important to us. Our displays have the ability to fit in a case that weighs less than 65 lbs, so that you do not have to carry around large, cumbersome trade show displays. Rather our displays fit in a case that can be rolled around with ease.

Our displays are made with tension fabric that can easily be taken care of and washed if it gets dirty. The durable fabric has the capability to be washed repeatedly, as it is needed, and is wrinkle resistant so that your portable display can look professional at any time.

We know how difficult it can be to set up and take down a trade show display, so we made one that does not have to be difficult. These portable trade show displays come with a tooless system that is made of aluminum tubes that spring button into place. After setting up the frame, you will pull the tension fabric over it, and then set up will be complete!

At ExpoMarketing, we offer many different accessories that can come with your booth to ensure that your trade show display has all of the accessories that it needs to perform the function that you need it to. Some of the accessories that we carry include, desktop monitors, portable countertops, or even clip-on graphics. No matter what your needs are, ExpoMarketing has all of the tools you need for your custom trade show display.

Take the frustration out of your convention day. We want you to spend all your efforts and energy on your presentation, your product, your customers and yourself. If you are busy worrying about designing your display and running around to get things printed, chances are you might not give full attention to minor but important details you would want to spend on your presentation for your convention day. We are here to design and deliver a cohesive design for your display without sacrificing any important details or creativity. The pop-ups displays are simple and straightforward. They take minutes to assemble and place together. We are a one stop shop and will create the wow factor you are looking for to attract your customers so that your focus can be where it needs to be, your business, your brand. 

We try to meet all price points. Our portable pop-up displays have a wide range in price and are generally cheaper than our portable displays. Our least expensive option is the Wave 8×10 which starts at $852. This is the most basic design including a curved, one-sided backdrop with optional flooring and lights, weighing under 30 pounds. We have everything you can think of from this package all the way to our most expensive package of $5,044 which is our Wave Modular Kit. This option is double sided displays, a larger footprint of 10×20 feet and includes frames, graphics, display tables, and a case with optional flooring and lighting. No matter what price point or option fits your needs you can always count on Expo Marketing to give your display the same custom touch. Check out our portable trade show displays for a broader range of options.

When trying to decide which display size you want, there are a couple of things to take into consideration. First, how many employees or staff will you have working at your display table? Another thing to consider is, how large is your company? Will you be expecting many visitors to your booth at once for a presentation or a demonstration? Or will customers be coming and going? If you have many employees at your booth or are showing a large demonstration and would like to attract a large audience, your best bet would be to go with the largest size pop up booth that you are able to afford. If your company is less well known and you are just starting out, the smallest size might be best for you until you gain a bit more traction. As you build clientele and a steady customer base, you can always upgrade your booth. Here are some things to consider while comparing the different sizes. 

10×10 

Budget friendly without sacrificing style. This option is best for smaller businesses, or your first custom set up. 

10×20

 This size gives enough space to do demonstrations while entertaining a crowd, however still being compact enough without feeling too large. 

20×20 

You will have enough room to create private spaces for one-on-one meetings or to maximize customer interaction. This size obviously gives the most space. You will want this size for national size trade shows with the most foot traffic. 

Pop up displays have many advantages.  They have colorful graphics and a professional look that really make your booth stand out.  Many people especially love that they are portable and easy to set up.  Many pop up displays can be set up within a matter of minutes and completely transform your space.

Pop up displays are designed to be very easy to install.  There are different types of pop up booths, but most pop up booths only require one person for installation.  They can usually be completely set up within a matter of minutes.

Yes. We can custom build a solution so your lightbox can be modular and adapt to your trade show spaces.

Our typical lead time for standard led lightboxes is 10 business days upon artwork approval and do not include any shipping days.

Shorter production times may be available based on our production schedule. Rush charges may apply.

The frame is made out of aluminum. The fabric graphic is a HD dye-sublimated silicone edge graphic.

Yes, you can self-assemble a lightbox. However, we recommend you have more than one person putting up anything bigger than a 10×10. You cannot assemble it yourself if you are mounting a monitor onto the lightbox.

Lightboxes will vary depending on size and shipping case. 

Our lightboxes use LED edge lit lighting.

Yes, you can make your entire trade show booth out of lightboxes. Browse through our project gallery for examples.

Yes, you can make your entire trade show booth out of lightboxes. Browse through our project gallery for examples.

A good booth display attracts customers through its visual display, giveaways, and interactive elements. A good booth display also stays on brand and showcases your company’s products or services.

A good booth display should stand out, represent your brand, and showcase your company’s talents. Giveaways and interactive elements are also important to a good booth display.

Do some research. Decide your budget ahead of time. Clarify your branding strategy. Determine your overall trade show goals. Find the exhibit house that’s right for you.