In the trade show industry, most experts will recommend preparing for your trade show and exhibit program at least 6 to 9 months in advance. It could be longer, but it depends on your industry and your company.
For those people that don’t have the luxury of time and need to figure out how to plan for a trade show in 90 days or less, this exhibitor guide is for you. The guide explores some of the critical trade show decisions that need to be made during a 90 day timeline.
The best marketing strategies for a trade show display start way before the trade show begins. Get the word out that you will be at the trade show and invite people to stop by. To market your trade show at the event, use samples or giveaways to attract a crowd. Making your booth interactive is another good way to market your display.
A successful trade show booth begins with a lot of preparation. Planning should be done way in advance to ensure a good location, the perfect booth that represents your company, and a trade show marketing strategy. At the trade show, interact with as many people as possible. Be sure to follow up with all of your leads after the event is over.
To prepare for a trade show booth, do some research. Decide your budget. Once you have clarified your trade show goals and marketing strategy, find an exhibit house that can help you accurately represent your brand and meet your trade show goals.
