In the trade show industry, most experts will recommend preparing for your trade show and exhibit program at least 6 to 9 months in advance. It could be longer, but it depends on your industry and your company.
For those people that don’t have the luxury of time and need to figure out how to plan for a trade show in 90 days or less, this exhibitor guide is for you. The guide explores some of the critical trade show decisions that need to be made during a 90 day timeline.