Pop up banners are simply portable, promotional branding tools that are mainly used for outdoor and indoor events. These banners contain colorful graphics panels with an eye-catching “pop-up” fiberglass frame. Since their introduction, pop up banners have proved to be a highly reliable and effective form of advertisement in marketing business products, events, and messages globally.
One notable feature about pop up banners is that they are very easy to set up. They also do not require any instruction manual to know how to assemble and disassemble them. Moreover, they are quite affordable and durable enough to be used in several events. In this article, we will discuss in detail pop up banners and their beneficial use in Trade show booths.
Things to consider before buying a pop-up banner
Are you considering getting yourself a pop-up banner for advertising your business or product at an upcoming press conference, corporate event, or trade show? Below are some of the essential questions you should ask yourself:
- How large do you want your pop up banners to be?
- What material do you want on the pop-up frame?
- Do you want the material wrapped or non-wrapped on the ends?
- Do you want the clips to be made out of steel or plastic?
- Are there any warranties on the pop-up banner frame?
- What type of graphics do you want on the fabric print?
Five steps for choosing the perfect pop up banner
Whether it is for indoor marketing, such as in shopping malls and retail outlets, or outdoor events, such as business expos and tradeshows, pop up banner displays are the most effective way of marketing your business. In addition to advertising your brand to a large target audience, pop up banners allow you to establish direct contact with your potential clients. Below are five quick steps to help you pick the best pop up banner:
- Choose a suitable location
For your pop up banner to be effective, it is important to fix it in a place where many people can easily spot it. Consider asking yourself the following questions:
- Is your pop up banner purely for exhibitions or events?
- Will you use it in different locations?
- What types of events will you place them in?
By answering the above set of questions, you will be able to pick a suitable location for your pop up banner and the material to be used.
- Go for a High-quality Material
The market is flooded with various options for materials used in pop up banners, but there are very few options that have the desirable versatility, durability, and quality. If you plan to buy a banner for outdoor marketing, you should choose one made of high-quality materials that can withstand extreme weather conditions such as wind and sun exposure.
- Check on reconfigurability and reusability
Another important thing to consider is the frequency of use of your pop-up banner, as this will determine how durable your banner stand needs to be. If you plan to use it in many marketing events where you will not use different graphics, you should choose a reusable banner with a stronger base.
- Pick the Right Sized Banner Stand
Before you make the final decision on a pop-up banner, you should determine the amount of space it will occupy. This is really important as it will enable you to buy a banner stand that perfectly fits in the designated space. For example, if you buy a small banner stand, people are unlikely to notice your marketing product. If you buy a huge banner stand, it will end up occupying space for other advertised products in your overall display.
- Choose a suitable color option
Lastly, you will certainly want your pop up banner to stand out on your banner stand. Generally, you will want to make sure that your pop up banner matches your brand’s color scheme. But how do you choose a color scheme? You should choose a color option that accurately displays the nature of your business or one that makes your brand stand out from your rivals. For example, if you are going for a feeling of calm and relaxation, you might pick a blue color with a touch of white.
Choosing a dull color palette may make your banner stand look unprofessional and ugly. On the other hand, picking a loud color for your pop up banner can prove to be devastating. For help with designing your pop up banner, consult with our professional graphic designers.
Benefits of using Pop Up Banners
As mentioned above, pop up banners are essential marketing tools for exhibitions, trade shows, and business expos. In addition to their unique, eye-catching appearance, below are some of the notable benefits of using pop up banners:
- Highly Customizable
There are various types of pop up banners like vinyl, printed, digital, and fabric for you to choose from. Pop up banners are also designed to perfectly fit on your trade show banner stands. With so many options to choose from, utilize your creativity to develop a pop-up banner that blends well with your business brand.
- Occupy Less Storage Space
Pop up banners are designed to be easily folded and rolled; thus, they do not eat up a lot of storage space.
Pop up displays are available in different shapes and sizes. There are also different printing material options to choose from that suit your budget. Thanks to such features pop, up banners are affordable advertising tools for indoor and outdoor marketing.
- Easy to Assemble and Disassemble
Pop up banners are usually easy to set up, as all you need to do is open the banner stand and attach the banner to it. It has been estimated that installing a pop-up banner takes about 30 seconds.
- Easy to transport
Pop up banners are designed to be compact and lightweight to enable the user to travel conveniently to trade shows and exhibitions.
Pop up displays are normally made out of high-quality, sturdy materials and fabric to ensure the banner lasts for a long period.
- Increased Visibility
Pop-up banners can be customized according to the trade show booth shape and size, offering increased visibility to your brand’s logo and name.
With so many factors to choose from when picking a pop-up banner, make sure to follow the above-listed guidelines to end up with a pop-up banner that suits your marketing needs. Plus, having the best pop up banner plays a crucial role in ensuring you attract new customers and directly engage with them.