By Staff Writer
Attendees spend an average of 8.3 hours looking at trade show booths in a single exhibition. That is good news, as it gives you plenty of time to talk to attendees, introduce them to your products, and collect the contact information you need to turn them into qualified leads. Before... read more →
Staff Writer Blog
By Staff Writer
Your booth is much more than just another exhibit on a trade show floor. It is a way to grab the attention of attendees, increase your brand awareness, and gain more customers or clients. You can only reap all of these benefits, though, if your trade show booth stands out... read more →
Staff Writer Blog
By Staff Writer
Trade shows are busy and competitive environments. To draw the attention of the crowds and have a successful experience, you must make the most out of your budget and space. Below, our trade show booth experts outline five important elements of trade show booth designs so you can boost engagement... read more →
Staff Writer Blog
By Staff Writer
Trade shows have gone back to being in-person events after the pandemic. However, the effects of shutdowns and remote work has actually given trade show vendors an opportunity. Today, trade shows are being reinvented as digital events. While people still attend in person, vendors have a chance to reinvent themselves,... read more →
Staff Writer Blog
By Staff Writer
When creating a booth for a trade show, it can be difficult to know how to get started. If you can devise a theme for your booth, it can help you gain ideas for a dynamic booth. Seventy-one percent of meeting planners use a theme for major conferences and events,... read more →
Staff Writer Blog
By Staff Writer
You have marked the date for the trade show and have even booked your booth. Now you have to figure out how you will attract attendees to it. While this may seem like a daunting task, it is actually much easier than people think. If you are able to lean... read more →
Staff Writer Blog
By Staff Writer
You have many options when you are planning your trade show booth design. While having such a variety of choices is a good thing, it can also make choosing one more difficult. One option that is unique and that has many benefits is an island booth. Below, we explain more... read more →
Staff Writer Blog
By Staff Writer
For years the Center for Exhibition Industry Research (CEIR) has been the leading research center for trade shows. Exhibition organizers, vendors, and attendees eagerly look forward to the reports they often publish about the trade show industry. A report from the organization a few years ago focused on what visitors... read more →
Staff Writer Blog Trade Show Planning
By Staff Writer
Investing in a trade show booth is a great way to market your business, but there is more to success than just that. Many businesses focus on the displays, graphics, and videos they will use. These, of course, are very important, but you should also not overlook the importance of... read more →
Staff Writer Blog Trade Show Planning
By Staff Writer
It can be challenging to come up with new and innovative ideas for your trade show booth displays. However, bringing creativity to the table when designing a trade show booth is critical. A great booth design will draw in the visitors so they can learn more about your product and... read more →
Staff Writer Blog Trade Show Design