By ExpoMarketing
Whether you’re new to trade shows or a seasoned exhibitor, the central question remains: “How can my company achieve trade show success?” The answer is with a comprehensive trade show display strategy. As the COO of a tradeshow marketing company, I’ve been personally asked this question hundreds of times. My... read more →
ExpoMarketing Blog Custom Trade Show Displays Trade Show Planning
By ExpoMarketing
Without a doubt, everybody wants to have stunning and impactful trade show booths at each trade show they attend this year, and yet, many forget that the most important thing is your product or service. Always, always, always give your product or service center stage! These simple techniques will give... read more →
ExpoMarketing Blog Trade Show Booth Design Trade Show Design
By Staff Writer
Signage is used to effectively display your brand and products. While sign and signage are often used interchangeably, they represent different concepts. A “sign” refers to a single piece of equipment used for something like booth displays, whereas “signage” encompasses all the visuals used by a company as part of... read more →
Staff Writer Blog Custom Trade Show Displays
By Staff Writer
Attendees spend an average of 8.3 hours looking at trade show booths in a single exhibition. That is good news, as it gives you plenty of time to talk to attendees, introduce them to your products, and collect the contact information you need to turn them into qualified leads. Before... read more →
Staff Writer Blog
By Staff Writer
Your booth is much more than just another exhibit on a trade show floor. It is a way to grab the attention of attendees, increase your brand awareness, and gain more customers or clients. You can only reap all of these benefits, though, if your trade show booth stands out... read more →
Staff Writer Blog
By Staff Writer
Trade shows are busy and competitive environments. To draw the attention of the crowds and have a successful experience, you must make the most out of your budget and space. Below, our trade show booth experts outline five important elements of trade show booth designs so you can boost engagement... read more →
Staff Writer Blog
By Staff Writer
Trade shows have gone back to being in-person events after the pandemic. However, the effects of shutdowns and remote work has actually given trade show vendors an opportunity. Today, trade shows are being reinvented as digital events. While people still attend in person, vendors have a chance to reinvent themselves,... read more →
Staff Writer Blog
By Staff Writer
When creating a booth for a trade show, it can be difficult to know how to get started. If you can devise a theme for your booth, it can help you gain ideas for a dynamic booth. Seventy-one percent of meeting planners use a theme for major conferences and events,... read more →
Staff Writer Blog
By Staff Writer
You have marked the date for the trade show and have even booked your booth. Now you have to figure out how you will attract attendees to it. While this may seem like a daunting task, it is actually much easier than people think. If you are able to lean... read more →
Staff Writer Blog
By Staff Writer
You have many options when you are planning your trade show booth design. While having such a variety of choices is a good thing, it can also make choosing one more difficult. One option that is unique and that has many benefits is an island booth. Below, we explain more... read more →
Staff Writer Blog