Skip to Main Content
The ExpoPulp
Trade Show Booth Rentals & Displays | ExpoMarketing / Blog / Benefits of Using Multimedia in Your Trade Show Display

Benefits of Using Multimedia in Your Trade Show Display

The use of multimedia in trade show displays has become very popular today. Using audio, video, and lighting in your display is a great way to grab the attention of attendees so you can tell them more about your product. Multimedia will leave a memorable impression on your guests and can even help you capture more leads. You can use multimedia in a number of different ways. You can show a product demo on a television screen as attendees walk by, or you can use dramatic lighting to highlight your product on the display. 

While there are many ways to use multimedia in your trade show display, there are also many benefits to realize when doing so. Below are just four benefits of using multimedia in your trade show display.


Grab the Attention of Attendees

Any effort you put into your trade show display is so that it will catch the attention of attendees. Multimedia is used in displays for the same reason. It is not an exaggeration to say that at a trade show, you must do everything possible to make your display stand out. Multimedia is a great way to do this. People respond much better to sound and movement than they do printed text. When attendees hear music or see a video, they will naturally want to stop by and learn more about your company.


Educate Your Visitors

One of the main goals you have for any trade show you attend is to tell potential leads and customers about you, your company, and the product or service you sell. Using video is a great way to do this. Sixty-five percent of people remember information better when it is presented to them visually. As such, if you can use a moving image to convey your message, it will better resonate with most of the trade show attendees.


Engage Attendees

Grabbing the attention of trade show attendees is a good first step but you should take this further and try to actually engage anyone who visits your space. Ask guests to take an interactive quiz or show an animated product demonstration. Encourage attendees to ask you questions and obtain their contact information so you can follow up with them after the show. Incorporating these elements in your trade show space is easy when you choose a display that can accommodate tablets and monitor kiosks.


Leave a Lasting Impression

Picture it. Your product is on display at a trade show when a dramatic light appears to showcase it. At the same time, theatrical music starts playing and you move onto telling attendees about it or giving them a demo of the product. All of this will create a lasting impression and make visitors remember you long after the end of the trade show.


Call to Learn More About Our Multimedia Trade Show Displays

At ExpoMarketing, we are proud to offer many different types of multimedia trade show displays so you can really show off your product and your company. We can also advise on how to incorporate them into your space so your display stands out from the crowd. Call us now at (949) 250-3976 or contact us online to see our portfolio of multimedia displays.