You will spend thousands of dollars to exhibit at a trade show. The investment is worthwhile considering the boost to your business exhibitions bring. However, to make the most of your investment, you have to choose graphics that are just right. This does not always mean finding a professional photographer that will cost you thousands of dollars. Below are a few affordable ways to find the right images for your trade show graphics, and some mistakes to avoid.
Be Careful Downloading Pictures from Websites
One of the biggest mistakes people make when choosing graphics for their trade show display is downloading pictures from websites, even if it is your own. Images on websites are compressed so they will load faster. When you download a compressed image, you are using a low resolution version of the original graphic.
It is difficult to even rely on a site such as Google Images because there is no way to determine if the image is the original or not. Even if the image is a large size, it could have just been manipulated to increase its size. If the image is low res, it will always be low res.
There is a good chance that you have some images that could be used lying around somewhere. Whether that is your logo, pictures of staff members, or even of past trade shows and other events, you may have the very images you need and not even know it. Dig around for these original photos and they may be just the right graphic for your trade show display.
Professional photography is a great option when creating graphics for your trade show display. A photograph can capture images of your product, your logo, and anything else that would be useful in your exhibit. Keep in mind, though, that professional photography services can be quite expensive and so, not all businesses have the budget for it.
Buy Stock Images
If you do not have original images you want to use and your budget does not allow for a professional, you can purchase stock images. There are many websites where you can purchase these graphics including Adobe Stock, ShutterStock, and iStock. The graphics on these sites are of very high quality but you should still purchase the largest size available. Still, even the medium-sized images on these sites work well for businesses on a budget.
We Can Help with the Graphics for Your Trade Show Display
Whether you have graphics you already want to use or you need help designing the graphics that tell your brand’s story, our team of experts at ExpoMarketing can help. We can provide you with the hardware and the designs you need to make your trade show display pop and draw in attendees and new leads. Call us now at (949) 250-3976 or fill out our online form to learn more about how we can help make your next trade show a hit.