When releasing a new product into the marketplace, presenting it to your target audience is an important part of the process. When, where, and how you decide to present the product is a critical part of the strategy. Trade shows are very effective ways to present your product because it allows you to connect directly with your target audience and gain some publicity at the same time. However, you still need to do it right. Below are some of the most important things that will make your product launch a success.
Choose the Right Shows
Choosing the right trade show to launch your new product is one of the most important things to consider. Anyone and everyone at a trade show is a potential new lead or customer, but only if you attend the right shows.
Even if attendees have purchasing power and buying authority, it will not matter if they are not your target audience. You will not be selling them what they need and so, no amount of promotion will work. Do some research on your target audience and the demographic you are trying to reach and then choose a trade show that will draw them in.
Market the Product Before, During, and After the Show
You know the importance of generating buzz around your new product and you can do this before, during, and after the trade show. Prior to the show create new pages on your website that tease certain details about the product. Create press releases, social media posts, and digital brochures that showcase the product customers can expect to see for the first time at the trade show.
While you are at the show, live stream or post social media updates about how the exhibit is going. This will allow people to see your product even if they do not attend the show. Afterward, post videos and other content to show the impact of the new product.
Redesign Your Trade Show Display to Highlight the Product
Most companies do not have the budget to create a new custom trade show display for every show. However, you can make changes to your current trade show display to showcase your product. Dedicate an entire display area just for the new product and use display cases, stands, and backlighting to help it stand out from your other products and offerings. A media space can be set up to show the features of the new product, how it works, and other important details.
Our Trade Show Displays Can Highlight Your Product
When launching a new product to the public, the right trade show display can help make the launch successful. At ExpoMarketing, we have a wide variety of displays that can highlight your product and really show it off. Call us now at (949) 250-3976 or contact us online to learn more about how we can help you tell your brand’s story and get your product into the hands of new customers.