The exhibit industry changes every year in regards to what is popular and trending in exhibit design. One of the fastest changing elements we have noticed is the furniture aspect of an exhibit. More clients are wanting custom furniture pieces that are one of a kind, unique to their image, and are not available to order from a show decorator. It’s important to know what to expect in booth aesthetics so that you stand out with the other top exhibitors in your industry. In this blog, we will discuss some of the innovative ways companies are transforming their custom exhibit spaces through furniture.
4 Types of Custom Furniture Pieces
- Technology Capabilities:
During a trade show, many exhibitors use an iPad or other electronic devices to show a client their services or are emailing to stay in touch while out of the office. Either way, it is essential to have all of your devices fully charged! Incorporating charging stations in your booth is important for two reasons. First, it is a nice convenience for your potential clients and your salespeople to have in the booth. Second, your attendees will be more likely to spend more time in your exhibit while they are charging their devices, allowing you to get more time to attract them to your brand.
- Reception Bars over Reception Counters:
Reception bars are a warmer and a more welcoming option to greet your audience over a reception counter. Counters tend to be smaller and have fewer capabilities than a reception bar. You can have a standing or seated bar, making it more comfortable for your guest. Reception bars tend to have a more “homey” appeal which is a take on a lot of different island spaces inside of home kitchens. Lastly, you can incorporate more features into a bar space like a kickstand for your feet to rest on, hooks underneath to hang handbags, and storage for your supplies. Keeping your clients’ comforts and interest in mind will go a long way.
- (Reclaimed) Wood Pieces:
Wood has been a favorite material in booths for industries like food & beverage, beauty, health & fitness, and retail. Recently, we have had many other industries like app and tech companies wanting to use or mimic the natural material look. Incorporating faux wood or reclaimed wood gives your booth a less corporate look and a more inviting atmosphere. If wood materials don’t match up with your brand's image, using it sparing in your space like in the furniture helps give your booth some interest. If you want a more rustic feel to your exhibit, adding reclaimed wood will add to that design style.
- Mixing Textures:
Not only has wood been a hit in recent years inside of trade show booths, but more recently adding other materials to wood finishes like iron pipes, give booths a more industrial look. Mixing marble prints and finishes can give your exhibit a modern/polished look. Combining different elements can add visual interest to your booth. Also, having actual textured walls such as a faux brick will give it a 3D look. Similar to interior design, using a textured wall can create a focal point for your booth and more importantly your exhibit will be the focal point of the show floor. If you can’t fit a textured wall into your budget, you can also use a graphic print to achieve the same look!
Clients will remember the extra amenities and attention to detail your booth has. Your booth is a reflection of your company and brand image, so it’s important to keep your furniture in mind and not let it become an afterthought.
If you would like to see other fresh ideas for your booth space, check out our Pinterest account and create a board for your next trade show, event, or expo!
If you are ready to start creating your one of a kind booth will all of your custom furniture pieces included, give us a call, we want to hear your ideas!