Trade shows are golden opportunities to connect with customers and partners, so it’s critical that your company put its best foot forward with an eye-catching booth. If you’re working with a limited budget, this can seem like a tall order.
Fortunately, you don’t have to choose between a well-designed exhibit and sticking to your budget. Here are a few tips to help you get the design you want, at a price your company can afford.
Rent, don’t buy
Renting a booth is often more cost-effective than buying, but still allows for a great deal of customization. These exhibits are made of reusable, modular components that can be arranged in many different configurations and customized with your company’s graphics.
It’s easy to assume that an exhibit has to be large to attract attention, but a smaller, well-designed booth in a strategic location can effectively draw in traffic for a smaller investment. If your budget is limited, prioritize the quality of design over the size of the booth.
Keep the space open
Smaller exhibits that are uncluttered and open can appear larger than they are. You can do this by minimizing furniture and using built-in storage to keep brochures, promotional give-aways, and other items out of sight.
Hanging signs can be costly, but they will catch the eyes of visitors on the other side of the trade show floor (which is important if your booth is smaller or located on the edge of the show). By the same token, if your booth is larger or situated in a high traffic area, you may want to opt out of a hanging sign.
Limit your graphics
Full graphic coverage on panels can drive up costs quickly and many times, text-heavy graphics won’t be read by people walking by. Consider using solid inserts in a color of your choice, with your company’s logo in strategic locations.
Roll back your flooring costs
Since flooring itself is unlikely to drive traffic to your booth, consider cutting costs here in order to invest more on design elements that will get you noticed (like a hanging sign or lightbox). For instance, swap out hardwood for high-end vinyl flooring (which offers a similar look at a fraction of the cost) or carpet (the least expensive flooring option available). If you’re concerned about the comfort of your staff or visitors, you can double-up on carpet padding instead of spending more on comfort tile.
Incorporating A.V. into your design can help your booth stand out and may be necessary for communicating your company’s products or services. When making choices about tech, remember to consider not only the cost of the technology itself but set-up fees at the show. Trade shows require that you pay for their on-site personnel to set up any monitors, speakers, or other technology connected with your booth. If your budget’s tight, make choices that will make the most impact with the least set-up time — like a single, large screen instead of a monitor wall.
Preparing for an upcoming trade show? ExpoMarketing’s in-house design experts can help you create a stunning exhibit that works with your budget. Contact us today to find out how we help our clients stand out from the crowd.