In the trade show industry using lightboxes in an exhibit design is very common. Not only are lightboxes popular in the trade show industry, they can be found in... read more →
Determining if you should rent or own your trade show booth is an important decision — and there are many things you need to consider beyond price point. Is... read more →
Does your exhibit seem outdated? Is your company merging with another company or seeking to rebrand? Or maybe you've been renting and are now ready to build. After you... read more →
Trade show exhibitions are important for many reasons such as introducing a new product or service to prospective buyers, growing your brand awareness, gathering marketing and sales leads, and strengthening relationships with your... read more →
Think of your trade show booth as an extension of your company office or retail space. In many ways, a portable display is exactly that—a reflection of your brand and... read more →
With a quarter century of trade show experience, ExpoMarketing (celebrating its 25th anniversary in business this year) knows a thing or two about what works and what doesn’t in the... read more →
Particularly for trade show rookies, the transportation costs of a trade show exhibit might make a marketing budget feel like a sinking ship, but there are a number of seemingly... read more →
Imagine this scenario: You are finished with your trade show. Everything went according to plan, and you stayed right on budget...until you open your final bill and see an expense called... read more →
When exhibiting, making your booth as welcoming as possible is vital to increasing visitors and leads. People will avoid exhibits that are overwhelming, intimidating, or unwelcoming as a whole. But,... read more →