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Five Reasons to Use a Pop-Up Counter in Your Portable Trade Show Display

Showcasing your products and services at trade shows is a great way to create buzz about your company, meet new leads, and network with people in your industry. In order to make the most of your trade show appearance, you need an eye-catching trade show display. A successful display will convey the message you are trying to get across, while also being easy to install and dismantle. One display can have many different components and a pop-up counter is not only extremely portable, but will also give you more branding space. Below are five benefits a pop-up counter will bring to your exhibit.


They are Portable

Portability is important in any trade show display. You need to be able to transport and store them properly and easily. Easy set-up and teardown is also important so you do not have to spend too much time at a show on your display. Instead, you want to spend as much time as possible talking to new leads. Pop-up counters are designed to be portable, which makes them a great addition to your exhibit.


They are Stable

You will not always get to choose your location at a trade show and sometimes, you may not get an ideal spot. When this happens, you need a stable display that will remain standing throughout a long day and even when there is a lot of traffic around your display. A pop-up counter brings all of these benefits.


More Storage and Table Space

A pop-up counter will give you extra room to display more of your products, giveaways, brochures, and pamphlets. You may have limited space at your trade show location and an extra counter can really help. Many pop-up counters also have additional storage inside, which will help you keep your space tidy regardless of how busy your booth gets.


Easy to Transport

Many pop-up counter displays come with a vinyl carrying case. This makes them easy to transport without having to worry about the display inside becoming damaged. Other options come with a hard case and even though these come at an additional cost, it can keep your display even safer and make it easier to transport safely.


More Marketing Opportunities

Pop-up counters are never boring and they can be wrapped with your logo or branding message. You can use the wraparound graphic to tell attendees about the features of your product or service or display a QR code that will take visitors to your Google Business Profile, your company’s Facebook page, or your website.


Call Us Today to See All of Our Portable Trade Show Display Options

Pop-up counters are a great option for exhibitions, but they are only one of many portable options. At ExpoMarketing, we have many different portable trade show display options and can help you find the one that is right for you and your company. Call us now at (949) 250-3976 or fill out our online form to meet with one of our experts and to get more information.