Trade shows are not for the faint-hearted. Not only are they costly, but they also demand a lot of investment in time and commitment. If you are not careful with your strategy, you could close the day with a low ROI and no new leads to show for it.
However, when done well, trade shows can be a goldmine for new leads and income generation. They can provide you with the ideal platform through which to expand your brand’s reach and meet new clients.
Creative Trade Show Marketing Ideas
Whether you are a newbie to the trade show world or a veteran, the rules remain the same; you need to stand out from the crowd. To do that, you should be relentless in marketing your brand’s display. Work to create a buzz around your display months before the show.
Below, we look at the best trade show marketing ideas to help you achieve a steady stream of traffic to your booth on the big day.
Promote on Social Media
Today, social media is the single most effective way to communicate with people all over the world. Using your Facebook, Instagram, or Twitter handles, you could introduce topics of conversation that relate to your display to potential attendees.
The aim is to be as interactive as possible. Come up with a unique hashtag for your exhibit, or carry out surveys, polls, and contests.
Capitalizing on social media marketing should help you capture the attendees’ interests even before they step on the trade show floor.
Build an Attractive Display
You need to capture the interest of attendees from whichever corner of the trade show floor you are located. This means that your exhibit booth should be colorful, bold, and inviting. Make sure your company name, colors, logo, and message are displayed appealingly and visibly.
Our portable trade show displays allow you the most room for creativity when designing your booth’s general look and feel.
Make Your Exhibit Interactive
Find a service or product that people can engage with and make it the center of your exhibit. You can achieve this through interactive touchscreen monitors that either offers a themed game or display your brand's message.
You can also have a few employees perform demos to excite prospective clients and push sales.
Invite Your Best Customers
Although trade shows are geared towards gaining more leads, you can also use them as an opportunity to reconnect with lost customers or cement your relationship with current ones. Send a simple and sincere invitation to your existing clients and get them excited about new offerings.
As a bonus, they may even put out a good word for you to other attendees.
Create a Crowd Around Your Booth
People are attracted to places that are already teaming with more people. You can reinforce the concept of social proof by having some friends or employees hang around your booth in their street clothes. The momentum you create should give other attendees the urge to come and interact with you too.
Host A Giveaway
Most attendees want to know what’s in it for them. Hosting a giveaway is sure to get people running to your exhibit booth. You can engage our ExpoMarketing creative team for some ideas that will entice and excite fence-sitters to walk over to your booth.
The best trade show marketing ideas are those that utilize every option and resource available to you. Pull at every stop and gear all your efforts towards achieving success for your company. Work with your entire team and make sure you inspire the best out of everyone.
Finally, contact our ExpoMarketing team and let us help you make your vision a reality.