Digital Trade Show Displays Using Monitors
A trade show display with monitors would make for a dynamic exhibition. Video is probably the most effective medium of communication currently, and a moving and interactive presentation will attract a constant flow of attendees to your booth. The best part is, you can repurpose the material you show on your monitor way after the show is over.
Monitors have improved significantly in terms of weight and cost. Today, you can easily incorporate a lightweight and portable display into your presentation without inflating your budget. Nevertheless, the effectiveness of digital signage in optimizing your trade show display depends on implementation.
Here are 8 tips to help you get the most out of your monitors:
Plan Everything Around Your Intended Outcome
What is the purpose of your presentation? Do you want to inform people of a service you are offering, or get them to buy a product? Everything in your booth should aim toward the actualization of your purpose, including the material on your monitors. Start by determining your goal and working backward from there.
Prepare Your Content
There are two possible audiences for the information on your monitors. Curious attendees who don’t necessarily want to commit to a conversation, or potential clients waiting for a chance to speak to someone. Make sure you prepare content that appeals to both audiences.
It is also advisable to have different types of content at hand to ensure variety in the information your screens throughout the day.
Make A Short Presentation
Attendees, generally, do not stand around a booth for a long time. Try not to bore your clientele with a very long presentation. Keep a tight loop, show your audience your key points as fast as possible. Make it very catchy, so they want to know more about your company.
Test Your Set-up
Trade shows require much planning, and if you are not careful, one missed detail may mar your whole presentation. At ExpoMarketing, we will help you set up a mock presentation and run it for a few days before the trade show day.
Consider the setting of your booth, where people get in, where they sign up for newsletters, where they speak to you, and where they view your monitors. Schedule everything to work around this floor plan.
Carry Back Up
Don’t get sidetracked. Remember to bring along a power splitter in case you only get one power socket. It is equally important to bring a backup internet solution.
Don’t Rely On Audio
Trade shows and exhibitions are loud. If your content delivery depends on audio, you may be unable to communicate with your audience.
Additionally, your clientele may not appreciate having the same audio blaring on a loop all day. Strive to create content that uses sound sparingly.
Maintain Relevance
Your marketing strategy will change across seasons, so try to keep the information on your monitors up to date. Many people decide to re-use the content they created previously, which is not a bad idea. Nonetheless, make sure you customize it to fit your current brand message and target audience.
Include a Call to Action
A trade show aims to get new clients for a company. Encourage your audience to come to talk to you, grab a flyer, or leave their business card. You want your visitor to feel valued.
Talk to Your Audience
A trade show display using monitors is very interactive. You might feel that digital signage is doing enough of a job in engaging with your audience. On the contrary, having a conversation with them is the best way to do that. Use your monitors as an aid but not as a replacement for your presence. Walk up to people watching your screens and ask them if they have any questions for you.
Lastly, trade show displays using monitors should rhyme with your brand identity. The digital signage in your booth should complement and not clash with the rest of your company’s message.