In order to truly be successful at a tradeshow you need to be prepared, not just professionally, but personally as well. Ultimately you are the one selling the product, so you need to be on top of your game. Something about you can’t pour from an empty cup. The same principle applies like when we were in school preparing for a big test. We would get a note sent home reminding us to get a good night’s sleep, eat a good breakfast, dress for success, leave early to be on time, etc. It is sound advice. Ultimately, we want to avoid as much stress on the day of the fair as possible. Preparing in advance ensures that you will be at your best.
Believe it or not, there are things you need to be thinking of and checking off weeks or even months before the day of the event in order to be prepared.
Once you know for sure that you will be in attendance, start promoting it on social media or in other marketing platforms that make sense for your industry and audience. Let people know you will be there and what you have to offer! You should also decide on a lead capture tool and check that it works. One thing the pandemic taught us was to allow plenty of time for shipping. Order any promotional products way in advance to ensure you don’t end up with a bare display table. If you have never been to a show before you should contact a professional to design a trade show booth.
The week of the show you will need to solidify packing and shipping or travel arrangements for all of your supplies. Make a packing checklist to ensure that if you are traveling for the event, you do not leave anything requisite behind. Making a list and packing can also include shopping for anything you may need and have not yet purchased.
Dress Appropriately: Make sure you dress appropriately for the event, wearing comfortable shoes and clothing that reflect your brand.
Prepare Your Elevator Pitch: Prepare a short, compelling elevator pitch that highlights the benefits of your product or service.
Test Your Equipment: Test all of your equipment, including your displays, lighting, and audio equipment, to ensure everything is in working order.
Arrive Early: Arrive at the venue early so that you have plenty of time to set up your booth and get organized before the event begins.
Promote Your Participation: Promote your participation in the trade show in advance, including on social media and through email marketing campaigns, to encourage attendees to visit your booth.
Plan Your Follow-Up: Plan how you will follow up with leads after the event, such as sending thank you emails or making follow-up calls.
Remember to Have Fun!
All of the preparation for a trade show can seem overwhelming and stressful. However, if you have prepared well, you should be able to relax and enjoy the day. If you are stressed then you will probably come across as unfriendly and unapproachable, so try to genuinely be excited to be there and mingle with people.