Your booth is much more than just another exhibit on a trade show floor. It is a way to grab the attention of attendees, increase your brand awareness, and gain more customers or clients. You can only reap all of these benefits, though, if your trade show booth stands out from the crowd and to do that, you need to think outside of the box. Below are six creative ideas you can use when designing your trade show booth.
Everyone’s a Winner
Trade show attendees expect free gifts at the exhibit but if you rely on pamphlets and brochures alone, those will quickly be discarded. Instead, you should offer something of more value and do it in a fun and creative way. For example, you could create a wheel and give all guests one free spin. Be sure to include a variety of different prizes, and make sure to offer some big ticket rewards, too. Branded swag, company products or discounts on those products, gift cards, and high value electronics are just a few items you could give away.
A Booth Within a Booth
Everyone loves a selfie these days and including a fun photo booth within your booth will really draw in the crowds. Create a fun background and include interactive elements, such as branded filters. Also create a hashtag specific to the event and encourage guests to use it when they post the pictures on social media.
People love free food and offering it in your trade show booth can be a great way to make your display stand out from the crowd. Your product or service does not even have to do anything with food in order for this to be effective. Offer a small snack or a drink and while your guests enjoy it, tell them more about your product, service, or brand.
If your exhibition allows it, live music can really attract the attention of trade show guests. As the band plays, you can demonstrate how to use your product, speak with attendees individually, or hand out free giveaways. Also make sure you use a local band that trade show attendees may be familiar with. Live music is a huge draw, but make sure you are not infringing on the space of others and that your organizer allows it.
Know the Types of Displays that Grab Attention
You know that you need an eye-catching design for your trade show booth, but how do you do that? Consider using vertical booth space, include seating, use visual marketing, and offer a charging station for mobile devices. These are just a few ideas that will grab the attention of trade show attendees.
Call Our Trade Show Booth Experts
At ExpoMarketing, our trade show booth experts know how to create displays that catch the eye of attendees and increase your brand awareness and potential leads. Call us now at (949) 250-3976 or fill out our online form to learn more about our display options and how they can help.