By Staff Writer
Following the pandemic, businesses are once again starting to attend trade shows to obtain new customers and find new leads. According to the Center for Exhibition Industry Research (CEIR), cancellation rates for trade shows have improved, going from 98 percent in 2020 to just 19 percent in 2021. The truth... read more →
Staff Writer Blog
By Staff Writer
You have many options when you are planning your trade show booth design. While having such a variety of choices is a good thing, it can also make choosing one more difficult. One option that is unique and that has many benefits is an island booth. Below, we explain more... read more →
Staff Writer Blog
By Staff Writer
You have many options when it comes to trade show displays. Not only are there a variety of styles and models to choose from, but you should also consider whether you want to rent or purchase your display. There are many advantages to each, and renting and buying also both... read more →
Staff Writer Blog
By Staff Writer
Maybe you have had your current trade show display for many years and are considering upgrading. Or, perhaps you have a new message you want to deliver to your customers. These are just two reasons why vendors want to get a new trade show display. Even if you are thinking... read more →
Staff Writer Blog
By Staff Writer
The pandemic shuttered hotels and conference rooms throughout the entire country. Business owners suddenly had to find new ways to market their products to customers and that meant relying on technology more than ever before. It was not only businesses that started to utilize technology more, either. Customers did as... read more →
Staff Writer Blog
By Staff Writer
When thinking about the next trade show you will attend, you may be mostly concerned about the design of your space and display. However, any model you choose will showcase your products and so, it is important to display them in an effective way that will attract customers and show... read more →
Staff Writer Blog
By Staff Writer
Businesses of all sizes can benefit from trade shows. They are a great opportunity to highlight your products, connect with leads and future customers, and network with peers in your industry. When attending a trade show, though, you will be competing with many other businesses vying for attention. It is... read more →
Staff Writer Blog
By Staff Writer
Banners and print displays are great ways to catch the attention of your customers at trade shows. Over the last few years, though, companies and brands alike have searched for more sustainable ways to do business. One way this is done is by using fabric displays for exhibitions, retail, trade... read more →
Staff Writer Blog
By Staff Writer
Attending a trade show and exhibiting your products or services is a great way for your company to connect with possible leads and future customers. While at a trade show you can demonstrate your expertise, showcase your offerings, and establish yourself as a leader in your industry. Trade shows also... read more →
Staff Writer Blog
By Staff Writer
Attending a trade show is a great way to attract new customers but for many businesses, it is also an investment. Studies have shown that companies that attend trade shows allocate approximately 31.6 percent of its marketing budget to these events. To make the most out of it, you need... read more →
Staff Writer Blog